2010. augusztus 27., péntek

Rongáljuk meg az óriásplakátokat!

óriásplakátok, vizuális környezetszennyezés, visual pollution, billboards, reklám, maffia
óriásplakátok, vizuális környezetszennyezés, visual pollution, billboards, reklám, maffia
óriásplakátok, vizuális környezetszennyezés, visual pollution, billboards, reklám, maffia
óriásplakátok, vizuális környezetszennyezés, visual pollution, billboards, reklám, maffia
El tud Ön képzelni egy óriásplakátmentes Magyarországot? Ahol nem törlik az arcunkba a reklámmaffiózók és politikus spanjaik a szaros agymosásukat? Ahol az ember anélkül végigvezethet egy Budapest-Szeged távot, hogy nem bassza fel magát a magyar tájat szétbarmoló gátlástalan reklámcégek "munkájától"?

Mi el, de még mennyire, ohhó! Németországban a vezetés biztonságának veszélyeztetésére hivatkozva takarították el őket, ugyanitt azt sem engedik, hogy a televíziós reklámok hangosabban üvöltsenek a nézett műsornál. Lehet más a világ, csak akarni kell.

Ki az óriásplakátokkal Magyarországról! Elég volt a vizuális környezetszennyezésből, adják vissza városainkat, adják vissza a vidéket! Plakáttemetőket!



óriásplakátok, vizuális környezetszennyezés, visual pollution, billboards, reklám, maffia   Many groups such as Scenic America have complained that billboards on highways cause excessive clearing of trees and intrude on the surrounding landscape, with billboards' bright colors, lights and large fonts making it difficult to focus on anything else, making them a form of visual pollution. Other groups believe that billboards and advertising in general contribute negatively to the mental climate of a culture by promoting products as providing feelings of completeness, wellness and popularity to motivate purchase. One focal point for this sentiment would be the magazine AdBusters, which will often showcase politically motivated billboard and other advertising vandalism, called culture jamming.

óriásplakátok, vizuális környezetszennyezés, visual pollution, billboards, reklám, maffia   In 2000, rooftops in Athens had grown so thick with billboards that it was difficult to see its famous architecture. In preparation for the 2004 Summer Olympics, the city embarked on a successful four-year project demolishing the majority of rooftop billboards to beautify the city for the tourists the games will bring, overcoming resistance from advertisers and building owners. Most of these billboards were illegal, but had been ignored up to then.
In 2007, São Paulo, Brazil instituted a billboard ban because there were no viable regulations of the billboard industry. Today, São Paulo, Brazil, is working with outdoor companies in the region to rebuild the outdoor infrastructure in a way that will reflect the vibrant business climate of the city while adopting good regulations to control growth.

óriásplakátok, vizuális környezetszennyezés, visual pollution, billboards, reklám, maffia
Laws limiting billboards

In 1964, the negative impact of the over-proliferation of signage was abundantly evident in Houston, Texas, and it motivated Lady Bird Johnson to ask her husband to create a law. At the same time the outdoor advertising industry was becoming aware that excessive signs, some literally one in front of the other, was bad for business.

In 1965, the Highway Beautification Act was signed into law. The act applied only to "Federal Aid Primary" and "Defense" highways and limited billboards to commercial and industrial zones created by states and municipalities. It required each state to set standards based on "customary use" for the size, lighting and spacing of billboards, and prohibited city and state governments from removing billboards without paying compensation to the owner. The act requires states to maintain "effective control" of billboards or lose 5% of their federal highway dollars.

The act also required the screening of junk yards adjacent to regulated highways.
Around major holidays, volunteer groups erected highway signs offering free coffee at the next rest stop. These were specifically exempted from the limits in the act.

óriásplakátok, vizuális környezetszennyezés, visual pollution, billboards, reklám, maffia   Currently, four states—Vermont, Alaska, Hawaii, and Maine—have prohibited billboards. Vermont's law went into effect in 1968, Hawaii's law went into effect in 1927, Maine's law went into effect in 1979, and Alaska's law went into effect upon its achievement of statehood in 1959.

In the UK, billboards are controlled as adverts as part of the planning system. To display such an advert is a criminal offence with a fine of up to £2500 per offence (per poster). All of the large UK outdoor advertisers such as CBS Outdoor, JCDecaux, Clear Channel, Titan and Primesight have numerous convictions for such crimes.
In Toronto, Canada, a municipal tax on billboards was implemented in April 2010. A portion of the tax will go to help fund arts programs in the city.
(wikiről)

Mikor a rendőrök is megzizzennek a töméntelen reklámtól, tessék röhögni (1. percnél kezdődik az agybaj) Luis de Funes és csendőrtársai Saint-Tropezban.

1 megjegyzés:

Névtelen írta...

csatlakozom